About us

THE TEAM BEHIND
THE BRAND

We're a collective of strategists, creatives, and sports enthusiasts who believe every athlete and club deserves a world-class media presence.

Our story

BORN FROM PASSION

SportsLab.Media was founded with a simple belief: athletes and clubs deserve the same level of branding and media excellence as the biggest names in entertainment. We saw a gap — raw talent going unnoticed because the branding didn't match the performance.

Today, we're a full-service sports branding studio — from content strategy and social media management to matchday coverage, streaming production, and PR. Every project is personal. Every brand we build is built to win.

PRECISION

Every detail matters. Strategy, media, and production aligned with purpose.

CONSISTENCY

Strong brands are built over time. We create systems that grow with athletes and organizations.

IMPACT

Visibility is only the beginning. Our work is designed to shape perception and influence.

Meet the team

THE PEOPLE

TEAM LEAD

Marija Panić

Founder & Team Lead

Marketing expert and brand developer with a focus on social media and content creation. Marija leads the vision and strategy behind every SportsLab project.

Stefan Đorđević

Video & Streaming Producer

Cinematic storyteller and live streaming specialist. Stefan turns raw moments into compelling visual narratives across every platform.

Ana Kovačević

Social Media Strategist

Data-driven content architect who crafts engagement strategies that turn followers into loyal communities and brand advocates.

Nikola Jovanović

Club Media & PR Lead

Former sports journalist turned media strategist. Nikola handles matchday coverage, press relations, and sponsor activations for club partners.

Jovana Ristić

Brand Designer & Creative Director

Visual identity specialist who designs everything from athlete brand kits to streaming overlays — making every brand unmistakably unique.

THE TEAM BEHINDTHE BRAND